Now at this time google ads or adsense make some changes in their policies and and update new features. Which is important for advertiser, investor and content creator. All of these changes in google ads or adsense due to the advance technology and new marketing techniques.
which is help to understand user behavior and make sure to reach their products to the targeted audience by the analysis of customer interest and also help the user to fulfill their basic requirement and give suggestions for their customer to get better results. In this article we will briefly explain all of these following feature and updates.
Updates In Google Ads:
Using AI Tools:
Nowadays google enhance their user to use Ai tools, with the help of these Ai tools marketer and advertiser can be create their own high quality ads. Google officially launch their own Ai tool (Bard) by the help of this Ai tools user will knew about the recent market data geographically and queries of the people. After the analysis of user interest & behavior create high quality campaign for the targeted audience.
Performance Max Google Ads:
Google ads has been introduce performance max ads which is independent ads technique. These ads campaign build up on different channel such as display ads , Search ads , and video ads etc. The purpose of creating performance max ads to get more positive results in the short time.
Smart Campaign:
The smart campaign feature specially establish for small business and services because this type of campaign are so simple to create and easy to manageable and reach the product to the targeted audience.
Privacy Updates:
Google update its privacy and security feature for their customer. infact the main functionality of this feature to keep their user data more safe and secure from other users and that person who are trying to get personal information.
Google AdSense Updates:
AdSense Auto Ads:
Google adsense provide auto ads feature for their user to setup different ads in the different placeholder on the site where chance are high to click on it. This feature of adsense help out publisher to setup ads automatically and also help to boost adsense revenue.
AdSense Ads Balance:
Google adsense introduce ads balance option for their user, in this option user will decide how many ads they want to show on their website. It help to reduce CTR of the website & balance bounce rate and also provide ads analytic which is help to understand user behavior and their interest.
Site Kit Integration:
Google want to give real time reporting for their user therefore site kit integrate with google adsense by using this amazing tools user can see their search console and google adsense real time data and analytics report while working on their website.
Ads Format And Size:
Google adsense recently introduce their new ads format and size for publisher and publisher can be use different ads format on their website according to the requirement for getting better results in the sense of revenue.
